DIRECTOR OF MARKETING

VERIZON

consumer tech

Led team of 19 marketers and responsible for driving consumer marketing strategy, planning activity, and execution to attract and convert new households to loyal subscribers of Verizon FiOS Internet, TV, and Digital Voice services

  • Oversaw five (5) agency partners and managed $200M brand support budget across media, direct mail, and consumer research and insights
  • Partnered with Regional Marketing Teams to close performance gaps and support development of local market plans

Activated best-in-class customer acquisition strategy designed to target our oldest and most difficult-to-convert prospects

  • Transformed segmentation, 1st party behavioral data, and barrier research into a new Customer Experience (CX) strategy featuring 6 new actionable customer journeys
  • Comprehensive omni-channel campaign delivered a 35% increase in subscribers along with a 55% boost in e-commerce transactions

career highlights

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