Served as the Marketing leader for the $800M Revlon brand and charged with
3-Year year strategic planning
Portfolio management and optimization
P&L development and annual brand plans
Inspiring a diverse team of marketers – Brand, Social, Digital, Influencer, PR, Media – in the development of bold go-to-market plans for Cosmetics, Hair Color, and Beauty Tools
Partnering with this dynamic team to oversee the development and implementation of the go-to-market plans for several 2023 launches including Illuminance Skin-Caring Foundation, ColorStay Suede Ink Lipstick, and ColorSilk Digitones Hair Color
Developed 3-Pillar DIGITAL TRANSFORMATION Strategy designed to future-proof marketing investment and strengthen audience engagement
Data enablement to achieve 20X growth in 1st party data
Elevated Customer Experience for improved engagement
Commerce expansion to drive incremental e-tail consumption
career highlights
Learn more about my experience working across different industries
