HEAD OF MARKETING

PHILIPS

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Managed full P&L and led team of marketers responsible for the North American strategy across 3 distinct category business units representing approximately $150M in volume

  • Kitchen Appliances BU with a diverse portfolio of Air Fryers, Pasta Makers, Soup Makers, Immersion Blenders, Blenders, Smokeless Grills and other inspired countertop cooking appliances to help support a healthy lifestyle
  • Coffee BU featuring high-end Fully Automated Espresso Machines under the Philips and Saeco brands
  • Beauty BU with a focus on Female Hair Removal Devices

Reversed performance declines on ailing Kitchen Appliances business

  • Realized 10-point YoY margin improvement via cross-functional collaboration – sales, finance, operations – and revenue growth management adjustments to the go-to-market plan inclusive of promotional pricing strategy revisions, product mix optimization, trade terms update, and direct-to-consumer channel prioritization
  • Developed long-term turnaround plan featuring 5-pillar strategy to drive brand health, consumer engagement, 30% YoY growth in year 1, and a 4X increase in category volume year 5

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