DIRECTOR OF MARKETING

L’OREAL

beauty

Oversaw the profitable growth and strategic direction of multiple L’Oréal Paris skin care franchises

  • Conducted brand audit, led primary research, and developed new strategic action plan which led to at least two consecutive years of above-market growth, expanded retail presence, and key improvements in brand health for the total US skincare business
  • Inspired senior leadership to prioritize the under-served 50+ female demographic as a key market opportunity for the Age Perfect skincare franchise which led to:  1.) 40% increase in brand support, 2.) Robust and innovative new product pipeline, 3.) Brand expansion into Hair Color and Color Cosmetics categories.

Spearheaded cross-functional taskforce on high-profile skincare category initiative to develop and implement modern merchandising solutions

  • Elevated the in-store shopper experience
  • Drove an increase in households purchasing
  • Delivered a 12% lift in category volume vs control doors

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