“When I come to work I solve puzzles…I tell stories…and I get to play detective finding new clues into what drives and motivates consumers.”
DIVERSE INDUSTRY EXPERIENCE
As a seasoned marketing leader, I’ve cut my teeth on global and iconic brands like L’Oreal Paris, Revlon, Gillette, McDonald’s, and Cadillac. However, my unique perspective is marked by the experience of having worked for well-established companies, high potential startups, and advertising agencies.
With a career spanning industries like Beauty and Personal Care, Wellness, Consumer Packaged Goods, Home Appliances, and Consumer Technology, I’ve developed and implemented strategic brand and business plans targeting a variety of consumer audiences while driving sales through Direct-To-Consumer, Brick & Mortar retail, and eTailer channels. As such, my marketing expertise is diverse and deep with mastery amplifying brands and new product innovation along the online and offline consumer journey.
ART + SCIENCE APPROACH
Throughout my 20-year career, I have been proud to be recognized by senior management, colleagues, and direct reports as a decisive leader, a strategic visionary, and an insightful innovator who is not afraid to challenge the status quo in order to achieve exceptional results. These values have helped shape my career as a forward-thinking Marketing Executive with proven success transforming brands, elevating the consumer experience, and delivering profitable business growth.
I have an Art + Science approach to brand building which means that I leverage consumer behavior and insights, data, trends, and smart intuition to unlock and cultivate new ideas and opportunities. A “big picture” strategic lens paired with an appreciation for detail has powered my inspirational leadership of high-performing teams and high-profile initiatives.
GENERAL MANAGEMENT PRINCIPLES
As a business leader, I actively embrace General Management principles including: 1) Leading cross-functional teams under a unified vision; 2) Managing P&Ls and utilizing revenue growth management to maximize top-line and bottom-line growth; 3) Establishing new capabilities and processes; and 4) Attracting, developing, motivating, and retaining top talent.
core competencies
Key skills that I have acquired and mastered throughout my career
Brand & Go-to-Market Strategy
Team Leadership & Development
Digital Transformation
P&L Ownership
Portfolio Optimization
Segmentation, Insights, Analytics
Revenue Growth Management
Product Development & Launch
Customer Experience (CX) Strategy
C-Suite Influence
Retail Innovation & Merchandising
Creative Vision for Advertising & Content
